31st January - 02nd February 2026
Sat, 31st Jan 10:00 – 19:00 h
Sun, 1st Feb 08:00 – 19:00 h
Mon, 2nd Feb 08:00 – 16:00 h
Milan, NH Milano Fiera
Viale degli Alberghi 1
20017 RHo MI
Exclusive Outlet Event during MIDO 2026
Join us during the MIDO Eyewear Show in Milan for our exclusive outlet event. Discover designer and branded eyewear from past collections, surplus stock, and collection updates. All brand new with original cases and documents.
Enjoy significantly reduced prices on 6,000+ premium optical frames and sunglasses. A perfect opportunity for opticians and retailers to source high-quality eyewear at competitive wholesale rates.
Meet our team, explore flexible ordering options (including dropshipping and API), and benefit from fast shipping with no hidden fees.
Don’t miss our MIDO 2026 outlet event.
31st January - 02nd February 2026
Fri, 30th 14:00 - 20:00 h
Sat, 31st Jan 08:00 – 20:00 h
Sun, 01st Feb 08:00 – 19:00 h
Mon, 02nd Feb 08:00 – 16:00 h
Milan
NH Hotel Milano Fiera
Viale degli Alberghi 1
20017 RHo MI
Exclusive Outlet Event during MIDO 2026
During the MIDO Eyewear Show in Milan, Blue Berry GmbH will host an exclusive outlet event showcasing a wide selection of designer eyewear and branded frames from previous collections, surplus stock, and collection changes.
All products are brand new, complete with original cases and documentation, and available at significantly reduced prices. Explore a diverse range of premium optical frames and prescription lenses from renowned brands, offered at a fraction of the original cost. With over 6,000 products in stock, Blue Berry provides opticians and retailers with an excellent opportunity to source high-quality eyewear at competitive wholesale rates.
Our events also create valuable networking opportunities. Meet our experienced team and discover flexible ordering options, including dropshipping and API integrations, with fast shipping and no hidden fees.
Join us at Blue Berry’s outlet events during SILMO Paris for exclusive deals on designer eyewear.